THE much-anticipated John Lewis Christmas advert was released on Friday inspired by random acts of kindness, and the RNLI is also asking for the public’s kindness as the charity re-releases its festive film starring members of the Lyme Regis crew.
Filmed on location at the lifeboat station and around Lyme Regis last year, the heartening film highlights the dedication and commitment of all the RNLI’s lifesavers who will be on call during the Christmas period – with the charity asking for the public’s help to ensure their volunteers can continue saving lives.
Over recent years, it has become a festive tradition for big brands to release promotional Christmas films and adverts. But instead of big budgets and celebrity soundtracks, the RNLI have produced the film in-house, featuring RNLI lifesavers who will be in action over Christmas.
The festive film follows 26-year-old full-time TV production co-ordinator and crew member, Georgia Robson. Fellow lifeboat crew member Brian Street plays her father in the film, and his real-life daughter Darci plays Georgia’s sister.
Whilst preparing Christmas dinner, Georgia has to drop everything and leave her family behind at the sound of her pager.
She is seen racing down Church Street and Coombe Street in Lyme Regis to the lifeboat station to join the rest of the crew who are preparing for rescue.
The crew launch the lifeboat to search for a casualty who they thankfully find and bring back to safety. As they return they discover a festive surprise in the station boathouse, with fellow crew members, their partners and children enjoying Christmas dinner at the station all together.
Star of the film, Georgia, a volunteer crew member, said: “I loved being involved in this film. Christmas is a time where families come together, but RNLI volunteers can be called away from their families and homes at any moment. I think this film beautifully highlights the ‘togetherness’ found within crews all around our coast.’
This Christmas will be extra special for Georgia and her family, as she and fellow crew member Tom Wallis have just welcomed their first baby, Lowenna, so she will be taking some time off from volunteering.
Sharing her thoughts on the festive film, the RNLI’s director of fundraising, media and marketing, Jayne George, said: “The RNLI’s lifesavers faced an extraordinary summer this year, and they are still working to keep our coasts safe.
“This Christmas, volunteers across the UK and Ireland will be leaving their loved ones behind to save others and our festive film brings this sentiment to life.
“While our lifesavers have been incredibly busy this year as lockdown restrictions lifted and people flocked to the coast, we’ve suffered a loss in income as our shops had to close and fundraising events were cancelled due to the pandemic. We’re asking for the public’s help this festive season to ensure the RNLI can keep on saving lives by supporting our Christmas Appeal.
RNLI lifesavers have continued to work tirelessly throughout the coronavirus pandemic to keep coastlines safe but the charity has lost millions due to the impact of virus. To make a donation to the RNLI’s Christmas Appeal visit RNLI.org/Xmas
Watch the Christmas film below: