TO promote the importance of supporting our local traders, Lyme Regis is joining more than 100 independent high streets across the UK to take part in the Totally Locally Fiver Fest in October.
As happened during Lyme’s first Fiver Fest in February, businesses are being asked to offer customers a special £5 deal, to encourage more shoppers to support independent traders and provide a welcome boost following the coronavirus lockdown.
The campaign is being organised locally by town councillor Belinda Bawden, who commented: “Fiver Fest is now a big part of our promotions for Lyme Regis. The independent shops and businesses are what makes our town special and unique.
“We appreciate it when our community support local traders, so these offers are to say thank you for that support, and to show just what great value our local businesses are.”
Fiver Fest is a free to join campaign, devised and run by Totally Locally, a grass-roots high street organisation that has been helping businesses to help themselves since 2010 with incredible results.
During this Fiver Fest, Totally Locally is partnering with Visa to encourage even more small business owners to sign up to this celebration of independent high streets. Together, they are also calling on consumers to divert £5 of their weekly spend to support the small businesses in their communities.
Fiver Fest is based around the now famous Totally Locally £5 message: “If every adult in Lyme Regis spent just £5 per week in their local independent shops and businesses, it would mean £700,000 per year going directly into our local economy. Which can lead to more jobs, a better high street, a stronger economy & a nicer place to live. Makes you think doesn’t it?”
Fiver Fest has been running successfully in individual towns in the UK and abroad over the past seven years, but in 2019 the team at Totally locally brought together towns across the country in on big Fiver Fest celebration.
Forty-three towns joined in and he result was phenomenal, with reports of new customers, people rediscovering shops they hadn’t been into in years and huge sales of £5 offers.
Over the two consecutive Fiver Fests, the number of towns taking part has now reached more than 100.
“We know Fiver Fest isn’t going to change the world”, said Chris Sands of Totally Locally, “but small changes in spending habits can really make a difference to our high streets.
“Just by diverting £5 of our weekly spend to local independents we give them a fighting chance to thrive. It’s a conversation worth having!”
It is for this reason, that the fourth national Fiver Fest is taking place. This time it’s even more important than ever after how our world has changed during 2020.
YouGov research has shown that 59 per cent of shoppers have used more local shops to support them during lockdown.
The first Lyme Regis businesses to sign up to the campaign include Boylos, the Town Mill, Persuasion, Coombe Street Gallery and Puddleduck. Anyone interested in taking part should contact Belinda Bawden on 01297 443739 or email@example.com
LymeOnline offers discount advertising to Fiver Fest participants
LymeOnline is joining the Fiver Fest campaign as part of its ongoing promotion of the ‘Shop Local’ message.
We will be running a special advertising feature to promote Fiver Fest deals on Friday, October 16 with a discount of more than 50% for local businesses taking part!
Adverts measuring 5cm deep x 6.3cm wide (similar to a business card) will be available for Fiver Fest participants to promote their special offers for just £5. Adverts this size would usually cost £12.50 so that’s a discount of more than 50%!
For full details or to book your advert, contact Francesca Evans on 07810 221 420 or email firstname.lastname@example.org by October 14.