AS part of its ongoing campaign to plant trees and fight climate change, Lyme Regis-based charity The Word Forest Organisation has launched an online shop of ethical and sustainable merchandise.
The shop includes men’s, women’s and baby clothing, as well as a range of eco-friendly accessories – everything from shopping bags to flasks and mugs.
Money raised from the sale of the new #TreeMendUs line of merchandise will go towards planting more trees in Kenya, which will have the biggest effect in tackling the effects of climate change as they grow quickly in tropical conditions near the equator.
Research released by Fashion Retail Academy in March 2020 reveals that there has been a large shift in shopping habits in the UK, with millions more choosing quality over quantity. Findings show that 51.4% of British people are choosing long-lasting clothes over cheaper fashionable items, up 33.8% on a year ago.
Due to the devastating effects of fast fashion on the environment The Word Forest Organisation is offering a slow fashion alternative with its new fundraising campaign #TreeMendUs.
Tracey West, CEO of the reforestation charity, said: “We would like to see people invest in these pieces for the long term which will enable us to invest in the health and wellbeing of our planet and its people.
“Our organic cotton tee shirts are amazing; cherish them, wear them and mend them until the end of their lives. Then, send them back to our suppliers at Teemill, based on the Isle of Wight, and they’ll turn them into another tee shirt, called a remill!”
Simon West, chairman of trustees, added: “The charity has risen to the challenges of 2020, and thanks to our talented volunteers working remotely all over the country, we now have a wonderful set of ethical products.
‘For every product sold we will plant a tree. We need your support. Our planet needs your support, help us spread the word!”
The Lyme Regis charity is asking everyone to be #TreeMendUs and support their campaign to plant trees and mend the planet. The tree planters they’re working with in rural Kenya are living on the front line of climate change; they are some of the people most impacted by rising temperatures and extreme weather events.
The trees are a vital lifeline, providing food, medicine and other resources which help the community lift itself out of poverty too.
Visit WordForest.org/shop to make your environmental investment in a Word Forest T-shirt and wear it with eco-pride.