Local design businesses join forces to help others in wake of the coronavirus pandemic

A modern and sophisticated new interior for Along Came Polly in Lyme Regis, designed by Inside Out Your Space
Elements Brand Management, based in Axminster, has created new logo and branding options for the hair salon

TWO local entrepreneurs who first met at school have joined forces to help other businesses as they continue to rebuild after the coronavirus pandemic.

Genevieve Wells and Chris Outlaw met as students at The Woodroffe School in Lyme Regis and have both gone on to launch successful businesses in the design industry.

Genevieve is director of architectural and interior design firm Inside Out Your Space, which opened a branch at the Town Mill in Lyme Regis in 2020 after she returned to her hometown, and Chris is the founder of Elements Brand Management, based in Axminster.

Genevieve has wide-ranging experience of architecture and interior design in both the residential sector and retail and commercial industry, having worked on projects ranging from Peter Stringfellows’ clubs to Pizza Express.

She wanted to use this experience to help other businesses in the Lyme Regis area as they reopened following lockdown, so she has teamed up with old friend Chris for their first project together – redesigning and rebranding local hair salon Along Came Polly.

With help from her colleague Elena Breeze, who recently graduated from the Manchester School of Art, Genevieve has designed a brand new look for the hair salon in Drakes Way, off Broad Street.

The design gives the salon a flavour of Lyme Regis and the seaside without the obvious maritime colours of blue and turquoise.

Instead, she has built on Along Came Polly’s recognisable purple branding, giving it a sophisticated upgrade with complimentary copper tones, a burnt wood palette and a light industrial edge, with the hope this will further appeal to unisex clients.

The design is also COVID compliant, with each station divided, which will also work well with salon owner Polly Coates’ future plans to rent out stations to freelance hairdressers.

The interior is completed with a graphic wall and mirrored hanging ceiling structure, with planting around the edges, giving the salon more natural vibrancy.

Alongside the new interior, Chris has designed a slick new logo and branding for Along Came Polly, working with the same colour scheme and inspirations.

Founded by Chris in 2018, Elements Branding Management helps businesses unlock their brand’s full potential, so they can stand out from the competition and grow their business.

They use a strategy-first approach, looking at each client’s missions, values and purpose before putting together an external brand that can help them achieve their aspirations.

Both Genevieve and Chris have carried out this work free of charge to launch a new partnership that they hope will help fellow local businesses after the challenges of the past 18 months.

They are also keen to help new businesses get off the ground and are currently working on their second project with East Kitchen, which will see Natalie McCarthy of Red Panda and Keian Gillet of The Galley Cafe combine their talents to open a new Asian restaurant in Lyme Regis.

Look out for further updates in future editions of LymeOnline…


Inside Out Your Space is currently offering two free tickets to the Somerset Homebuilding & Renovating Show on November 20 and 21 and Elements Brand Management is offering a free brand review.

For full details visit the websites below:

Woodmead Halls

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