LITTER Free Dorset launched its #LoveYourVerge this week, with three giant wildlife signs placed along the county’s roads to help reduce the amount of litter found on roadside verges.
By telling people about the importance of the different wildlife that can be found on verges that can be harmed by the persistent litter problems, the organisation is hoping to reduce the amount of waste dumped by passing drivers.
Litter Free Dorset is made up of a group of local government organisations, charities and community groups with the aim to work together to reduce the social, economic and environmental impacts of litter.
Charlie Wild, Litter Free Dorset project officer, said: “With the help of Dorset County Council’s landscape team, we have erected three signs around the county – a giant heart, an over-sized stag beetle, and a larger than life hedgehog. These signs all have the message of #LoveYourVerge and help remind drivers that Dorset’s roadsides aren’t glorified bins with the message ‘This Is Not A Bin’.
“Litter on our road verges seems is becoming an increasing problem. For our visitors it is not a very nice welcome to the county. Dorset is renowned by its rolling green hills and stunning countryside, and we want people to really experience that – and not have a memory of rubbish along our roadsides.
“We are going to move the signs around over the next month and are looking for suitable locations, so if you have a road that you think is bad and want one of these signs put up in your area then let us.”
You can contact Litter Free Dorset by emailing firstname.lastname@example.org or through Twitter, Facebook or Instagram.
Charlie added: “This campaign will help us highlight the worst roads in Dorset for litter and will remind people that the verges are wildlife habitats filled with a whole variety of animals and flowers. We really want to celebrate this wildife and keep the area litter free.
“The character designs for the signs were designed by local artist Claire Nuttall and we have a great animation produced by Gordon Langley.”
Litter Free Dorset is working closely with the Dorset Waste Partnership to raise awareness of this issue as the cost of removing litter from the verges is approximately £10,000 per litter pick.
If you want to get behind this campaign and find out more about what wildlife lives on roadside verges, what’s involved with clearing up the litter and what you can do to help, visit www.litterfreedorset.co.uk