A NEW campaign has been launched in Dorset aimed at people who throw their rubbish out of car windows.
‘Don’t be a TOS53R’ has been designed to send a hard-hitting message to drivers and their passengers that our roads are not a network of litter bins – and that the owner of a vehicle can be fined up to £100 if rubbish is seen being thrown out of a car window.
Billboards, bus shelters and vans across Dorset will display the ‘Don’t be a TOS53R’ message.
New rules that came into force in April this year mean that local authorities can fine the owner of a littering vehicle without having to prove who threw the rubbish.
Litter Free Dorset is producing the campaign in partnership with Keep Britain Tidy, whose recent research shows that 33% of people don’t know that the vehicle’s owner can now be fined if someone else throws rubbish out of it – including cigarette butts.
Director of Dorset Waste Partnership (DWP) Karyn Punchard said: “We are happy to support all campaigns that help reduce litter in Dorset including Litter Free Dorset and Keep Britain Tidy’s ‘Don’t Be A TOS53R’ campaign.
“Roadside litter is an eyesore, damaging to wildlife and the environment and costs us thousands of pounds in council tax to clear up every year.
“Most Dorset drivers and passengers take their litter home and wouldn’t dream of throwing it out of a car. But those that do should know that we can and do issue fines for these offences, and we have no hesitation in clamping down on this anti-social behaviour.”
Keep Britain Tidy chief executive Allison Ogden-Newton added: “The mindless act of tossing plastic bottles and fast-food wrappers out of car windows is doing damage to our environment and our wildlife.
“Or recent research shows that millions of small mammals such as voles and shrews are dying after being enticed into bottles and cans thrown on to grass verges.
“We need to get the message out there that littering is socially unacceptable and – regardless of who throws the rubbish – if it comes out of your vehicle, you are responsible.”
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