LYME Regis watersports shop Boylos has teamed up with local reforestation charity The Word Forest Organisation to launch its ‘Green 4’ project.
Launched on November 29 as an alternative to the Black Friday shopping event, the ‘Green 4’ project will run for four months until March 29 2020 and for every £50 taken on the Boylos website, the company will plant a tree in Kenya to help tackle climate change.
Izzy Sibley from Boylos said: “Over the last few years Boylos Watersports has been on a journey, trying to examine every area of the way we do business to make sure we are being as environmentally minded as possible.
“This has led us to change our lighting to LEDs and switch out our plastic bags to recycled paper bags We’ve even designed and printed our own range of environmentally friendly t-shirts and jumpers.
“We were stoked in April to receive the Surfers Against Sewage Plastic Free Champion Award for our efforts with the help of our local group Plastic Free Lyme Regis. So when it came to Black Friday this year we were very aware of the need to do things differently and wanted to go bigger!”
Boylos is collaborating with Lyme Regis-based charity The Word Forest Organisation to plant the trees in Kenya. As well as planting trees, the charity also builds classrooms, facilitates education and supports a women’s empowerment group in rural Kenya.
The Word Forest Organisation CEO Tracey West commented: “We’re excited and grateful for this collaboration. Commodities in our forests are enabling our communities to lift themselves out of poverty. Food like mangoes, cashews and moringa are alleviating hunger too: it’s a win-win situation.”
“As the Word Forests help biodiversity to flourish by creating more canopy cover, humans and wildlife reap the benefits. Why have we chosen do this? Because as watersports enthusiasts and ocean lovers we want to do all we can to protect this beautiful planet.”