THERE has been a significant increase in the number of people who trust traditional publishers and broadcasters, according to a respected media industry survey, with a fall in trust recorded for social media.
The annual Edelman Trust Barometer is now in its 18th year and offers a broad view of how trustworthy institutions and business are viewed around the world.
Over 33,000 respondents give their verdicts on the issues such as fake news and problems around social media.
The barometer reports that trust in traditional media has rebounded to levels last seen in 2012 – a rise of 13 per cent. Trust in journalists is also up 13 per cent. Meanwhile, trust in social media has faltered.
These findings should further encourage the growing army of entrepreneur independent local publishers who are moving into the media space being vacated by the traditional, ‘legacy’ publishers.
Brand new to this energetic, emerging band of community publishers is lyme-online.co.uk, the new community news website for Lyme Regis, Uplyme and Charmouth. It launched today and is rich in local content, including news, sport, opinion, community events, local information and entertainment, as well as galleries of local photographs. The site looks great and is easy to navigate. The content is well written and carefully edited.
lyme-online.co.uk is being driven by local journalist Francesca Evans and is already receiving the community’s enthusiastic backing. I would not be surprised to see a print version appear in the not-too-distant future.
Elsewhere, the Edelman report says that only 24 per cent of the UK population trust social media, with the public demanding much tougher regulation of social media platforms – and 64 per cent believe that they are not sufficiently regulated.
In addition, some 70 per cent of Britons believe that social media companies do not do enough to prevent illegal or unethical behaviours on their platforms, while 70 per cent also agree that these companies do not do enough to prevent the sharing of extremist content. Over a third of people believe that social media is not good for society and 53 per cent worry about being exposed to fake news on social platforms.
In a special UK supplement to the main global report, Edelman asked UK respondents want their current concerns are for the future.
The top concern was the extent to which the NHS can care for an ageing population, with 79 per cent citing this issue. Other risks included the rise in political and religious extremism, as well as growing economic uncertainty.
In addition, despite the country remaining dived over Brexit, the country’s trading relationship with Europe and the rest of the world was relatively low on the list, with 39 per cent of respondents saying this was a concern.
Read Tim Dixon’s regular blog at www.newscraft.co.uk